A Purim event for the Ashkelon Municipality, presenting an innovative perspective: YouTubers.
We took the largest and most popular network influencers
and turned them into an entire world of workshops and stage performances.
20,000 Ashkelon residents enjoyed the unusual event
that included experiential workshops with the stars, performances and a variety of joyful Purim activities.
The media buzz generated by the stars
created a giant “Like” for Ashkelon.