History! The world’s first Magnum pop-up was invented in Israel – by us. A one-time Magnum experience with toppings, hand made before the clients. A variety of amazing and unique flavors available only at the “Magnum Bar”. The design concept demonstrated the fantasy of a Magnum factory, combined with music and performances. Our success reached the international Brand executives, who came to Israel to study and reconstruct the Magnum Bar around the world.