When was the last time that you played basketball on the water?
A 360° media campaign for the Telma brand (Unilever). Together with the brand’s presenter, Omri Casspi, we traveled the nation to search for its next basketball star. The finals took place at the Tel Aviv Seaport on a floating basketball court built for the event. A collaboration with Channel 5, which covered the event, integrating leading basketball coaches, media personnel and celebrities to create a broad marketing effort that led to extensive brand exposure.